Competitive intelligence and firm's performance in emerging markets: An exploratory study in India

Journal of Business and Industrial Marketing

Volumn 27, Issue 3, 2012, Pages 242-254

  Adidam, Phani Tej ^a   Banerjee, Madhumita ^b   Shukla, Paurav ^c  

^a UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

^b UNIVERSITY OF WARWICK   (United Kingdom)

^c UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Business performance; Competitive intelligence; Competitive strategy; Emerging markets; Firm performance; India

Indexed keywords

EID: 84856806563     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211207252     Document Type: Article

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