Competitive intelligence practices of South African and Belgian exporters

Marketing Intelligence and Planning

Volumn 23, Issue 6, 2005, Pages 606-620

  De Pelsmacker, Patrick ^a   Muller, Marie Luce ^b   Viviers, Wilma ^c   Saayman, Andrea ^c   Cuyvers, Ludo ^a   Jegers, Marc ^d  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b IBIS Business and Information Services   (South Africa)

^c NORTH WEST UNIVERSITY   (South Africa)

^d FREE UNIVERSITY OF BRUSSELS   (Belgium)

Author keywords

Belgium; Competitive strategy; Export markets; Marketing intelligence; South Africa

Indexed keywords

EID: 29144521519     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510624156     Document Type: Review

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