Getting into your: Competitor's head

McKinsey Quarterly

Volumn , Issue 1, 2009, Pages 128-137

  Courtney, Hugh ^a   Horn, John T ^b   Kar, Jayanti ^b  

^a McKinsey's Washington DC Office   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 60149098606     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. David Montgomery, Marian Chapman Moore, and Joel Urbany, "Reasoning about competitive reactions: Evidence from executives," Marketing Science, 2005, Volume 24, Number 1, pp. 138-49.