Cross-cultural competitive intelligence strategies

Marketing Intelligence and Planning

Volumn 27, Issue 5, 2009, Pages 666-680

  Adidam, Phani Tej ^a   Gajre, Sampada ^a   Kejriwal, Shubhra ^a  

^a UNIVERSITY OF NEBRASKA AT OMAHA   (United States)

Author keywords

Competitive analysis; Cross cultural studies; Emerging markets; International marketing

Indexed keywords

EID: 70349641196     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910977881     Document Type: Article

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