A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?

European Journal of Marketing

Volumn 46, Issue 1, 2012, Pages 52-72

  Toncar, Mark ^a   Fetscherin, Marc ^b  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

^b ROLLINS COLLEGE   (United States)

Author keywords

Advertising; Fragrance; Perfume; Puffery

Indexed keywords

EID: 84856805705     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211189239     Document Type: Article

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