Persuasive imagery: A consumer response perspective

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 1-436

  Scott, Linda M ^a   Batra, Rajeev ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

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EID: 84908912723     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Book

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