Processing exaggerated advertising claims

Journal of Business Research

Volumn 59, Issue 6, 2006, Pages 728-734

  Cowley, Elizabeth ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Advertising; Brand evaluation; False claims

Indexed keywords

EID: 33646595667     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.12.004     Document Type: Article

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