Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures

Information Design Journal

Volumn 16, Issue 1, 2008, Pages 35-45

  van Enschot, Renske ^a   Hoeken, Hans ^b   van Mulken, Margot ^b  

^a International Online Market Research Agency

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

Author keywords

Advertising; Attitude towards the advertisement; Multimodality; Rhetoric; Rhetorical figures

Indexed keywords

EID: 43549124591     PISSN: 01425471     EISSN: 1569979X     Source Type: Journal    
DOI: 10.1075/idj.16.1.05ens     Document Type: Article

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