Communicative skills that support value creation: A study of B2B interactions between customers and customer service representatives

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 145-155

  Salomonson, Nicklas ^a   Åberg, Annika ^b   Allwood, Jens ^c  

^a UNIVERSITY OF BORÅS   (Sweden)

^b KARLSTAD UNIVERSITY   (Sweden)

^c UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

Communicative skills; Interaction; Service dominant logic; Value creation

Indexed keywords

EID: 84856805206     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.021     Document Type: Article

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