Information search in complex industrial buying: Empirical evidence from Brazil

Industrial Marketing Management

Volumn 40, Issue 1, 2011, Pages 17-27

  Alejandro, Thomas Brashear ^a   Kowalkowski, Christian ^b   da Silva Freire Ritter, João Gustavo ^c   Marchetti, Renato Zancan ^c   Prado, Paulo Henrique ^d  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b LINKÖPING UNIVERSITY   (Sweden)

^c PONTIFICAL CATHOLIC UNIVERSITY OF PARANÁ   (Brazil)

^d FEDERAL UNIVERSITY OF PARANÁ   (Brazil)

Author keywords

Brazil; Complex buying; Information search; Information sources

Indexed keywords

EID: 79151474417     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.09.006     Document Type: Article

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