Advertising response models with managerial impact: An agenda for the future

Applied Stochastic Models in Business and Industry

Volumn 21, Issue 4-5, 2005, Pages 351-361

  Vakratsas, Demetrios ^a,b  

^a MCGILL UNIVERSITY   (Canada)

^b ALBA   (Greece)

Author keywords

Advertising effectiveness; Advertising response; Econometrics; Media

Indexed keywords

MANAGERS; MATHEMATICAL MODELS; MOTIVATION; PRODUCTIVITY; PROFESSIONAL ASPECTS; RESEARCH;

ADVERTIZING EFFECTIVENESS; ADVERTIZING RESPONSE; ECONOMETRICS;

MARKETING;

EID: 24144489085     PISSN: 15241904     EISSN: None     Source Type: Journal    
DOI: 10.1002/asmb.569     Document Type: Article

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