What drives performance in globally focused marketing organizations? A three-country study

Journal of International Marketing

Volumn 15, Issue 2, 2007, Pages 58-85

  Huit, G Tomas M ^a,b   Cavusgil, S Tamer ^c   Deligonul, Seyda ^d   Kiyak, Tunga ^e   Lagerström, Katarina ^f  

^a Department of Marketing and International Business ^*  (United States)

^b International Business Center   (United States)

^c Departement of Global Marketing   (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

^e ST JOHN FISHER COLLEGE   (United States)

^f UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34948889228     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.15.2.58     Document Type: Article

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