Travel packaging on the Internet: The impact of pricing information and perceived value on consumer choice

Journal of Travel Research

Volumn 51, Issue 1, 2012, Pages 68-80

  Tanford, Sarah ^a   Baloglu, Seyhmus ^a   Erdem, Mehmet ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

bundling; online purchasing; pricing; tourism marketing; travel packages

Indexed keywords

ADVERTISING; INTERNET; MARKETING; TOURISM MARKET; TRAVEL BEHAVIOR; TRAVEL DEMAND;

EID: 83655172548     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510394194     Document Type: Article

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