The effect of price discount and product complementarity on consumer evaluations of bundle components

Journal of Marketing Theory and Practice

Volumn 15, Issue 1, 2007, Pages 53-64

  Sheng, Shibin ^a   Parker, Andrew M ^b   Nakamoto, Kent ^c  

^a ADELPHI UNIVERSITY   (United States)

^b RAND CORPORATION   (United States)

^c PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846504450     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150104     Document Type: Article

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