Complexity, uniqueness, and similarity in between-bundle choice

Journal of Product & Brand Management

Volumn 12, Issue 6, 2003, Pages 358-376

  Agarwal, Manoj K ^a   Chatterjee, Subimal ^a  

^a BINGHAMTON UNIVERSITY   (United States)

Author keywords

Brand management; Decision making; Market forces; Marketing concepts; Product costs; Services

Indexed keywords

EID: 84986174503     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310498795     Document Type: Article

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