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Volumn 33, Issue 2, 2012, Pages 115-136

Social comparison among competing firms

Author keywords

basking in reflected glory; competitive action; competitor analysis; cutting off reflected failure; social comparison

Indexed keywords

BASKING IN REFLECTED GLORY; COMPETING FIRMS; COMPETITIVE ACTION; COMPETITOR ANALYSIS; SOCIAL COMPARISON; SOCIAL COMPARISON THEORY;

EID: 83555174341     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.945     Document Type: Article
Times cited : (49)

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