The influence of pre-existing audience mood and message relevance on the effectiveness of health psas: Differential effects by message type

Journalism and Mass Communication Quarterly

Volumn 88, Issue 3, 2011, Pages 481-501

  Anghelcev, George ^a   Sar, Sela ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESPONSE; COMMUNICATION BEHAVIOR; HEALTH CARE; HUMAN BEHAVIOR; PUBLIC ATTITUDE; RESEARCH;

EID: 82255191209     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769901108800302     Document Type: Article

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