Retailer branding of consumer sales promotions. A major development in food marketing?

Appetite

Volumn 58, Issue 1, 2012, Pages 256-264

  Hamlin, Robert P ^a   Lindsay, Sophie ^a   Insch, Andrea ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Brand; Consumer; Food; Heuristic; Involvement; Low; Price; Promotion; Retailer; Sales

Indexed keywords

MARGARINE;

ARTICLE; COMMERCIAL PHENOMENA; CONSUMER; ECONOMIC ASPECT; FINANCIAL MANAGEMENT; FOOD; FOOD MARKETING; PACKAGING;

ADVERTISING AS TOPIC; CHOICE BEHAVIOR; COMMERCE; CONSUMER SATISFACTION; COSTS AND COST ANALYSIS; FOOD; FOOD HABITS; FOOD PREFERENCES; HUMANS; MARKETING;

EID: 80755184648     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2011.10.008     Document Type: Article

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