Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector

International Review of Retail, Distribution and Consumer Research

Volumn 20, Issue 3, 2010, Pages 311-333

  Hyvönen, Saara ^a   Lindblom, Arto ^b   Olkkonen, Rami ^c   Ollila, Petri ^a  

^a UNIVERSITY OF HELSINKI   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

^c UNIVERSITY OF TURKU   (Finland)

Author keywords

Category management; Category performance; Grocery goods; Manufacturers' influence and control

Indexed keywords

EID: 77954171645     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969.2010.491209     Document Type: Article

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