The rise and fall of the Latin Square in marketing: A cautionary tale

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 328-350

  Hamlin, Robert P ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Brand management; Country of origin; Market research; Marketing models

Indexed keywords

EID: 18844385225     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581809     Document Type: Article

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