Consumer attitudes revisited: A Review of attitude theory in marketing research

International Journal of Management Reviews

Volumn 13, Issue 4, 2011, Pages 431-451

  Argyriou, Evmorfia ^a   Melewar, T C ^b  

^a KING'S COLLEGE LONDON   (United Kingdom)

^b BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80355141994     PISSN: 14608545     EISSN: 14682370     Source Type: Journal    
DOI: 10.1111/j.1468-2370.2011.00299.x     Document Type: Article

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