The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts

Journal of Consumer Psychology

Volumn 11, Issue 2, 2001, Pages 129-139

  Baker, William E ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 0035622931     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276601750408357     Document Type: Article

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