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Volumn 11, Issue 2, 2001, Pages 129-139

The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contexts

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EID: 0035622931     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276601750408357     Document Type: Article
Times cited : (19)

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