Consumers' extent of evaluation in brand choice

Journal of Business

Volumn 72, Issue 2, 1999, Pages 229-256

  Murthi, B P S ^a   Srinivasan, Kannan ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040120722     PISSN: 00219398     EISSN: None     Source Type: Journal    
DOI: 10.1086/209612     Document Type: Article

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