Mass customization: A review of the paradigm across marketing, engineering and distribution domains

Proceedings of the ASME Design Engineering Technical Conference

Volumn 1, Issue PARTS A AND B, 2010, Pages 133-150

  Ferguson, Scott ^a   Olewnik, Andrew ^b   Malegaonkar, Priyesh ^a   Cormier, Phil ^c   Kansara, Saket ^c  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b NYS Center for Engineering Design and Industrial Innovation   (United States)

^c UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DEVELOPMENT APPROACH; ECONOMIC EFFICIENCY; ENGINEERING DESIGN; MARKETING TOOLS; MASS CUSTOMIZATION; PROCESS INNOVATION; SPECIFIC INFORMATION;

COMPUTER AIDED DESIGN; ENGINEERING RESEARCH; INFORMATION TECHNOLOGY; INNOVATION; MARKETING; PRODUCT DEVELOPMENT;

MANUFACTURE;

EID: 80054991855     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1115/DETC2010-28753     Document Type: Conference Paper

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