Mining information users' knowledge for one-to-one marketing on information appliance

Expert Systems with Applications

Volumn 36, Issue 3 PART 1, 2009, Pages 4967-4979

  Liao, Shu Hsien ^a   Chen, Chyuan Meei ^a   Hsieh, Chia Lin ^a   Hsiao, Shih Chung ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Association rules; Classification and regression trees (CART); Clustering analysis; Data mining; Information appliance; Knowledge extraction; One to one marketing; Ontology

Indexed keywords

ASSOCIATION RULES; CELLULAR TELEPHONE SYSTEMS; CLASSIFICATION (OF INFORMATION); COMMERCE; COMPUTER GAMES; CONSUMER BEHAVIOR; CUSTOMER SATISFACTION; DIGITAL DEVICES; DIGITAL TELEVISION; ELECTRONIC MAIL; EXTRACTION; INFORMATION USE; MOBILE PHONES; ONTOLOGY; PERSONAL DIGITAL ASSISTANTS; SALES; SET-TOP BOXES; TREES (MATHEMATICS); VIDEO CONFERENCING;

CLASSIFICATION AND REGRESSION TREE; CLUSTERING ANALYSIS; INFORMATION APPLIANCES; KNOWLEDGE EXTRACTION; ONE-TO-ONE MARKETING;

DATA MINING;

EID: 58749108658     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.06.020     Document Type: Article

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