The evolution of the seven steps of selling

Industrial Marketing Management

Volumn 34, Issue 1, 2005, Pages 13-22

  Moncrief, William C ^a   Marshall, Greg W ^b  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b ROLLINS COLLEGE   (United States)

Author keywords

Selling; Selling activities; Selling function; Selling process; Selling steps

Indexed keywords

EID: 10344249982     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.06.001     Document Type: Article

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