The role of regulatory fit on the attraction effect

Journal of Consumer Psychology

Volumn 21, Issue 4, 2011, Pages 473-481

  Chatterjee, Subimal ^a   Roy, Rajat ^b   Malshe, Ashwin Vinod ^c  

^a BINGHAMTON UNIVERSITY   (United States)

^b CURTIN UNIVERSITY   (Australia)

^c ESSEC BUSINESS SCHOOL   (France)

Author keywords

Attraction effect; Prevention features; Promotion features; Regulatory fit; Regulatory focus

Indexed keywords

EID: 80053447451     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2010.05.001     Document Type: Article

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