Engaging the consumer: The opposing forces of regulatory nonfit versus fit

Journal of Consumer Psychology

Volumn 19, Issue 2, 2009, Pages 134-136

  Lee, Angela Y ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67349200283     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.02.006     Document Type: Article

References (18)

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