Customer portfolio analysis using the SOM

International Journal of Business Information Systems

Volumn 8, Issue 4, 2011, Pages 396-412

  Holmbom, Annika H ^a   Eklund, Tomas ^a   Back, Barbro ^a  

^a ÅBO AKADEMI UNIVERSITY   (Finland)

Author keywords

CPA; CRM; Customer portfolio analysis; Customer relationship management; Data driven market segmentation; Self organising map; SOM

Indexed keywords

EID: 80052662571     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2011.042397     Document Type: Article

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