Who are the target customers in Chinese online game market?: Segmentation with a two-step approach

Proceedings - ICEBE 2005: IEEE International Conference on e-Business Engineering

Volumn 2005, Issue , 2005, Pages 736-742

  Lee, Sang Chul ^a   Xiang, Jun Yong ^b   Jing, Lin Bo ^c  

^a Korea Christian University   (South Korea)

^b Kyung Hee University   (South Korea)

^c CHINESE ACADEMY OF SOCIAL SCIENCES   (China)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITIVE INTELLIGENCE; INTERACTIVE COMPUTER GRAPHICS; MARKETING; ONLINE SYSTEMS;

MARKET SEGMENTATION; ONLINE GAME MARKETS; ONLINE GAME USERS; TARGET CUSTOMERS;

ELECTRONIC COMMERCE;

EID: 33845479676     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICEBE.2005.130     Document Type: Conference Paper

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