A recommender system to avoid customer churn: A case study

Expert Systems with Applications

Volumn 36, Issue 4, 2009, Pages 8071-8075

  Wang, Yi Fan ^a   Chiang, Ding An ^b   Hsu, Mei Hua ^a   Lin, Cheng Jung ^b   Lin, I Long ^c  

^a CHANG GUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

^c National Central Police University   (Taiwan)

Author keywords

CRM; Data mining; Decision tree; Recommender system

Indexed keywords

CUSTOMER SATISFACTION; DATA MINING; DECISION THEORY; DECISION TREES; INFORMATION MANAGEMENT; PUBLIC RELATIONS; SALES;

CRM; CUSTOMER RELATION SHIP MANAGEMENTS; CUSTOMER VALUES; DATA MINING TECHNOLOGIES; DECISION TREE; DECISION-TREE ALGORITHMS; NETWORK COMPANIES; RECOMMENDER SYSTEM; TESTING DATUM; TRAINING DATUM;

TREES (MATHEMATICS);

EID: 60249099336     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.10.089     Document Type: Article

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