Customer portfolio analysis using the SOM

ACIS 2008 Proceedings - 19th Australasian Conference on Information Systems

Volumn , Issue , 2008, Pages 412-422

  Holmbom, Annika H ^a   Eklund, Tomas ^b   Back, Barbro ^a  

^a ÅBO AKADEMI UNIVERSITY   (Finland)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Customer Portfolio Analysis (CPA); Customer Relationship Management (CRM); Data driven market segmentation; Self Organizing Map (SOM)

Indexed keywords

CUSTOMER PORTFOLIO ANALYSIS; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SEGMENTATION; MARKET SEGMENTATION; MARKETING STRATEGY; PRODUCT SALES; PROFITABLE CUSTOMER; SEGMENTATION METHODS;

COMMERCE; CONFORMAL MAPPING; DIGITAL STORAGE; INFORMATION SYSTEMS; PROFITABILITY;

SALES;

EID: 77954872987     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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