An efficient approach for building customer profiles from business data

Expert Systems with Applications

Volumn 37, Issue 2, 2010, Pages 1573-1585

  Romdhane, L B ^a   Fadhel, N ^a   Ayeb, B ^a  

^a FACULTÉ DES SCIENCES DE MONASTIR   (Tunisia)

Author keywords

Backpropagation neural networks; Customer profiling; Data mining; Fuzzy clustering; Partition entropy

Indexed keywords

BACKPROPAGATION NEURAL NETWORKS; BUSINESS DATA; CUSTOMER PROFILES; CUSTOMER PROFILING; DATA SETS; INFORMATION ENTROPY; PURCHASE HABITS; REAL NUMBER; REAL WORLD DATA; RELIABLE ESTIMATES; SET OF CUSTOMERS; TARGETED MARKETING; TRANSACTIONAL DATA;

BACKPROPAGATION; CUSTOMER SATISFACTION; ENTROPY; FLUORINE CONTAINING POLYMERS; FUZZY CLUSTERING; FUZZY NEURAL NETWORKS; FUZZY SYSTEMS; MINING; NUMBER THEORY; SALES;

DATA MINING;

EID: 72049110797     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.06.050     Document Type: Article

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