I approve this message: Effects of sponsorship, ad tone, and reactance in 2008 presidential advertising

Mass Communication and Society

Volumn 14, Issue 5, 2011, Pages 666-689

  Meirick, Patrick C ^a   Nisbett, Gwendelyn S ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

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EID: 80052596512     PISSN: 15205436     EISSN: 15327825     Source Type: Journal    
DOI: 10.1080/15205436.2010.530381     Document Type: Article

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