The black-sheep effect: How positive and negative advertisements affect voters' perceptions of the sponsor of the advertisement

Journal of Applied Social Psychology

Volumn 28, Issue 20, 1998, Pages 1903-1915

  Matthews, Douglas ^b   Dietz Uhler, Beth ^a  

^a MIAMI UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032538259     PISSN: 00219029     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1559-1816.1998.tb01352.x     Document Type: Article

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