Moving from service dominant to solution dominant brand innovation

Journal of Product and Brand Management

Volumn 20, Issue 5, 2011, Pages 394-401

  Franzak, Frank ^a   Pitta, Dennis ^b  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b UNIVERSITY OF BALTIMORE   (United States)

Author keywords

Brand management; Brands; Innovation

Indexed keywords

EID: 80052595428     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111157919     Document Type: Review

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