On marketing theory and service-dominant logic: Connecting some dots

Marketing Theory

Volumn 11, Issue 1, 2011, Pages 3-8

  Vargo, Stephen L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

consumer culture theory; marketing theory; service dominant logic; social construction; value in context

Indexed keywords

EID: 79953702271     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593110393715     Document Type: Article

References (17)

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