Harry Potter and the Service-Dominant Logic of Marketing: A cautionary tale

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 519-533

  Brown, Stephen ^a   Patterson, Anthony ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Customer co creation; Goods versus Services; Harry Potter; Service Dominant Logic

Indexed keywords

EID: 80051674017     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461830     Document Type: Article

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