Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 248-254

  Purvis, Martin K ^a   Long, Andrew L S ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Co creation; Interactionism; Multi agent systems; Norms; S D logic

Indexed keywords

EID: 79951555482     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.037     Document Type: Article

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