Customer reactions to service separation

Journal of Marketing

Volumn 74, Issue 2, 2010, Pages 55-70

  Keh, Hean Tat ^b   Pang, Jun ^a  

^a Peking University   (China)

^b NONE

Author keywords

Inseparability; Perceived risk; Perceived value; Service convenience; Service separation

Indexed keywords

EID: 77949529661     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.2.55     Document Type: Article

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