Controlling the grapevine

Marketing Management

Volumn 13, Issue 4, 2004, Pages 24-30

  Pruden, Douglas R ^a   Vavra, Terry G ^a,b  

^a Ipsos   (United States)

^b Marketing Metrics Inc   (United States)

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EID: 4344710068     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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