Buying while expecting to sell: The economic psychology of online resale

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 1073-1078

  Chu, Hsunchi ^a   Liao, Shuling ^b  

^a MINGDAO UNIVERSITY   (Taiwan)

^b YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

C2C e commerce; Consumer online resale; Mental accounting; Resale reference price

Indexed keywords

EID: 77955275582     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.03.023     Document Type: Article

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