Mainstreaming fair trade: Adoption, assimilation, appropriation

Journal of Strategic Marketing

Volumn 14, Issue 4, 2006, Pages 315-327

  Low, Will ^a   Davenport, Eileen ^b  

^a ROYAL ROADS UNIVERSITY   (Canada)

^b Compass Consulting ^*  (Canada)

Author keywords

Clean wash; Discourse; Fair Trade; History of fair trade movement; Mainstreaming

Indexed keywords

EID: 79551530253     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600947912     Document Type: Article

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