Confirming "truth": More Evidence of a Successful Tobacco Countermarketing Campaign in Florida

American Journal of Public Health

Volumn 94, Issue 2, 2004, Pages 255-257

  Niederdeppe, Jeff ^a   Farrelly, Matthew C ^a   Haviland, M Lyndon ^b  

^a RTI INTERNATIONAL   (United States)

^b American Legacy Foundation   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ARTICLE; AWARENESS; CHILD; HEALTH PROGRAM; HUMAN; MARKETING; SMOKING; TOBACCO INDUSTRY; UNITED STATES;

EID: 0842348903     PISSN: 00900036     EISSN: None     Source Type: Journal    
DOI: 10.2105/AJPH.94.2.255     Document Type: Article

References (8)

1. Bauer UE, Johnson TM, Hopkins RS, Brooks RG. Changes in youth cigarette use and intentions following implementation of a tobacco control program: findings from the Florida youth tobacco survey, 1998-2000. JAMA. 2000;284:723-728.
2. Sly DF, Heald GR, Ray S. The Florida "truth" anti-tobacco media evaluation: design, first year results, and implications for planning future state media evaluations. Tob Control. 2001;10:9-15.
3. Sly DF, Hopkins RS, Trapido E, Ray S. Influence of a counteradvertising media campaign on initiation of smoking: the Florida "truth" campaign. Am J Public Health. 2001;91:233-238.
4. Givel MS, Glantz SA. Failure to defend a successful state tobacco control program: policy lessons from Florida. Am J Public Health. 2000;90: 762-767.
5. Farrelly MC, Healton CH, Davis KC, Messeri P, Hersey JC, Haviland ML. Getting to the truth: evaluating national tobacco countermarketing campaigns. Am J Public Health. 2002;92:901-907.
6. Hornik RC, ed. Public Health Communication: Evidence for Behavior Change. Mahwah, NJ: Lawrence Erlbaum; 2002.
7. Sly DF, Trapido E, Ray S. Evidence of the dose effects of an antitobacco counteradvertising campaign. Prev Med. 2002;35:511-518.
8. Siegel M, Biener L. The impact of an antismoking media campaign on progression to established smoking: results of a longitudinal youth study. Am J Public Health. 2000;90:380-386.