Facilitating and rewarding creativity during new product development

Journal of Marketing

Volumn 75, Issue 4, 2011, Pages 53-67

  Burroughs, James E ^a   Dahl, Darren W ^b   Moreau, C Page ^c   Chattopadhyay, Amitava ^d   Gorn, Gerald J ^e  

^a UNIVERSITY OF VIRGINIA   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c UNIVERSITY OF COLORADO   (United States)

^d Department of Marketing Innovation and Creativity   (Hong Kong)

^e UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Creativity; Creativity training; Extrinsic rewards; Intrinsic motivation; New product development

Indexed keywords

EID: 79959358967     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.53     Document Type: Article

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