Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants

International Journal of Hospitality Management

Volumn 30, Issue 4, 2011, Pages 897-907

  Hwang, Johye ^a   Yoon, Yoo Shik ^a   Park, No Hyeun ^b  

^a Kyung Hee University   (South Korea)

^b Sejong University   (South Korea)

Author keywords

Affective response; Brand attitudes; Cognitive response; Purchase intentions; Structural equation modeling; Website advertising; Website attitudes

Indexed keywords

EID: 79958837567     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.01.011     Document Type: Article

References (92)

1. Aaker D.A., Stayman D.M. Measuring audience perception of commercials and relating them to Ad impact. Journal of Advertising Research 1990, 30(4):7-17.
2. Anderson J.C., Gerbing D.W. Assumptions and comparative strengths of the two-step approach. Sociological Methods and Research 1992, 20(3):321-333.
3. Anderson J.C., Gerbing D.W. Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin 1988, 103(3):411-423.
4. Bai B., Law R., Wen I. The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors. International Journal of Hospitality Management 2008, 27(3):391-402.
5. Baloglu S., Pekcan Y.A. The website design and Internet site marketing practices of upscale and luxury hotels in Turkey. Tourism Management 2006, 27(1):171-176.
6. Belch G.E., Belch M.A. Adverting and Promotion: An Integrated Marketing Communications Perspective 1998, McGraw-Hill, Boston.
7. Bevanda V., Grzinic J., Cervar E. Analysing the users' perception of web design quality by data mining tools. Tourism and Hospitality Management 2008, 14(2):251-262.
8. Bollen K.A. Structural Equations with Latent Variables 1989, John Wiley & Sons, New York.
9. Brigish A. The electronic marketplace: evolving toward 1:1 marketing. Electronic Marketplace Report 1993, 7(9):6-7.
10. Brown S.P., Stayman D.M. Antecedents and consequences of attitude toward the ad: a meta analysis. The Journal of Consumer Research 1992, 19(1):34-51.
11. Bruner G.C. Marketing Scale Handbook: A Compilation of Multi-item Measures for Consumer Behavior & Advertising Research 2009, GCBII Productions, Carbondale, IL.
12. Bruner G.C., Kumar A. Explaining consumer acceptance of handheld Internet devices. Journal of Business Research 2005, 58(5):553-558.
13. Buhalis D., Law R. Progress in information technology and tourism management: 20 years on and 10 years after the Internet-the state of eTourism research. Tourism Management 2008, 29(4):609-623.
14. Burke M.C., Edell J.A. The impact of feelings on ad-based affect and cognition. Journal of Marketing Research 1989, 26(1):69-83.
15. Byrne B.M. Structural Equation Modeling with LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, and Programming 1998, Lawrence Erlbaum Associates, Inc., Mahwah, NJ.
16. Campbell D.E., Wright R.T. Shut-up I don't care: understanding the role of relevance and interactivity on customer attitudes toward repetitive online advertising. Journal of Electronic Commerce Research 2008, 9(1):62-76.
17. Chan A., Law R. Hotel website optimization: the case of Hong Kong. Information and Communication Technologies in Tourism 2006, 60-73. Springer, Vienna. M. Hitz, M. Sigala, J. Murphy (Eds.).
18. Chen Q., Wells W.D. Attitude toward the site. Journal of Advertising Research 1999, 39(5):27-37.
19. Chiang C., Jang S.S. The effects of perceived price and brand image on value and purchase intention: leisure travelers' attitudes toward online hotel booking. Journal of Hospitality Marketing & Management 2007, 15(3):49-69.
20. Cunliffe D. Developing usable websites-a review and model. Internet Research 2000, 10(4):295-308.
21. Coyle J.R., Thorson E. The effects of progressive levels of interactivity and vividness in Web marketing sites. Journal of Advertising 2001, 30(3):65-77.
22. Dabas S., Manaktola K. Managing reservations through online distribution channels: an insight into mid-segment hotels in India. International Journal of Contemporary Hospitality Management 2007, 19(5):388-396.
23. Ducoffe R.H. Advertising value and advertising on the Web. Journal of Advertising Research 1996, 36(5):21-35.
24. Edell J.A., Burke M.C. The power of feelings in understanding advertising effects. The Journal of Consumer Research 1987, 14(3):421-433.
25. Fornell C., Larcker D.F. Evaluation structural equation models with unobservable variables and measurement error. Journal of Marketing Research 1981, 18(1):39-50.
26. Hair J.F., Anderson R.E., Tatham R.L., Black W.C. Multivariate Data Analysis 2009, Prentice-Hall Upper, Saddle River, NJ. 7th ed.
27. Haley R.I., Baldinger A.L. The ARF copy research validity project. Journal of Advertising Research 2000, 40(6.):114-135.
28. Han J.-H., Mills J.E. Zero acquaintance benchmarking at travel destination websites: what is the first impression that national tourism organizations try to make?. International Journal of Tourism Research 2006, 8(6):405-430.
29. Hashim N.H., Murphy J., Law R. A review of hospitality website design frameworks. Information and Communication Technologies in Tourism 2007, 219-230. Springer, Vienna. M. Sigala, L. Mich, J. Murphy (Eds.).
30. Ho C.-I., Lee Y.-L. The development of an e-travel service quality scale. Tourism Management 2007, 28(6):1434-1449.
31. Holbrook M.B., Batra R. Assessing the role of emotions as mediators of consumer response to advertising. The Journal of Consumer Research 1987, 14(3):404-420.
32. Homer P.M. The mediating role of attitude toward the Ad: some additional evidence. Journal of Marketing Research 1990, 27(1):78-86.
33. Hu Y.-C. Fuzzy multiple-criteria decision making in the determination of critical criteria for assessing service quality of travel websites. Expert Systems with Applications 2009, 36(3):6439-6445.
34. Ind N., Riondino M.C. Branding on the web: a real revolution?. Journal of Brand Management 2001, 9(1):8-19.
35. Jang D. Positioning and effect of Internet advertising: Competitive effect of the Internet advertising on the existed medium advertisement and the management plan. Broadcasting Advertisement Study Collection of Books 1998, 14:308-318.
36. Jarvenpaa S.L., Tractinsky N., Vitale M. Consumer trust in an Internet store. Information Technology Management 2000, 1(1/2):45-71.
37. Johnson G.J., Bruner G.C., Kumar A. Interactivity and its facets revisited-theory and empirical test. Journal of Advertising 2006, 35(4):35-52.
38. Karson E.J., Fisher R.J. Reexamining and extending the dual mediation hypothesis in an on-line advertising context. Psychology & Marketing 2005, 22(4):333-351.
39. Karson E., McCloy S.D., Bonner P.G. An examination of consumers' attitudes and beliefs towards web site advertising. Journal of Current Issues & Research in Advertising 2006, 28(2):77-91.
40. Kaplanidou K., Vogt C. A structural analysis of destination travel intentions as a function of web site features. Journal of Travel Research 2006, 45(2):204-216.
41. Keller K.L. Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing 1993, 57(1):1-22.
42. Kim D.-Y., Lehto X.Y., Morrison A.M. Gender differences in online travel information search: implications for marketing communications on the internet. Tourism Management 2007, 28(2):423-433.
43. Korea Franchise Association, 2010. /2010/09/15. http://www.ikfa.or.kr/.
44. Korgaonkar P., Wolin L.D. Web usage, advertising, and shopping: relationship Patterns. Internet Research 2002, 12(2):191-204.
45. Ku J., Cho B. The study of the relation between products estimation special quality and symbolism of products. Business Management Study 2000, 29(1):293-321.
46. Lang A. Measuring Psychological Responses to Media Messages 1994, Hillsdale, New Jersey.
47. Law R. A fuzzy multiple criteria decision-making model for evaluating travel websites. Asia Pacific Journal of Tourism Research 2007, 12(2):147-159.
48. Law R., Qi S., Buhalis D. Progress in tourism management: a review of website evaluation in tourism research. Tourism Management 2010, 31(3):297-313.
49. Law R., Bai B. How do the preferences of online buyers and browsers differ on the design and content of travel websites?. International Journal of Contemporary Hospitality Management 2008, 20(4):388-400.
50. Law R., Cheung C. A study of the perceived importance of the overall website quality of different classes of hotels. International Journal of Hospitality Management 2006, 25(3):525-531.
51. Lee H.Y., Qu H., Kim Y.S. A study of the impact of personal innovativeness on online travel shopping behavior-a case study of Korean travelers. Tourism Management 2007, 28(3):886-897.
52. Lema J.D., Agrusa J. Relationship of WWW usage and employee learning in the casino industry. International Journal of Hospitality Management 2009, 28(1):18-25.
53. Litvin S.W., Blose J.E., Laird S.T. Tourists' use of restaurant webpages: is the internet a critical marketing tool?. Journal of Vacation Marketing 2005, 11(2):155-161.
54. Litvin S.W., Goldsmith R.E., Pan B. Electronic word-of-mouth in hospitality and tourism management. Tourism Management 2008, 29(3):458-468.
55. Lu Y., Deng Z., Wang B. Analysis and evaluation of tourism ecommerce websites in China. International Journal of Services. Economics, and Management 2007, 1(1):6-23.
56. Lutz R.J. Affective and cognitive antecedents of attitude toward the Ad: a conceptual framework. Psychological Processes and Advertising Effects: Theory, Research and Application 1985, 45-65. Hillsdale, New Jersey. L.F. Alwitt, A.A. Mitchell (Eds.).
57. MacKenzie S.B., Lutz R.J. An empirical examination of the structural antecedents of attitude toward the Ad in an advertising pretesting context. The Journal of Marketing 1989, 53(2):48-65.
58. MacKenzie S.B., Lutz R.J., Belch G.E. The role of attitude toward the Ad as a advertising effectiveness: a test of competing explanation. Journal of Marketing Research 1986, 23(2):130-143.
59. Mehta A. Advertising attitudes and advertising effectiveness. Journal of Advertising Research 2000, 40(3):67-72.
60. Miniard P.W., Bhatla S., Rose R.L. On the formation and relationship of Ad and brand attitudes: an experiment and causal analysis. Journal of Marketing Research 1990, 27(3):290-303.
61. Mitchell A.A., Olson J.C. Are product attribute beliefs the only mediator of advertising effects on brand attitude?. Journal of Marketing Research 1981, 18(3):318-332.
62. Moe W.W., Fader P.S. Capturing evolving visit behavior in clickstream data. Journal of Interactive Marketing 2004, 18(1):5-19.
63. Morosan C., Jeong M. Users' perceptions of two types of hotel reservation web sites. International Journal of Hospitality Management 2008, 27(2):284-292.
64. Noone B.M., Mattila A.S. Hotel revenue management and the internet: the effect of price presentation strategies on customers' willingness to book. International Journal of Hospitality Management 2009, 28(2):272-279.
65. Nunnally J.C., Bernstein I.H. Psychometric Theory 1994, McGraw-Hill, New York. 3rd ed.
66. Oliver R.L. A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research 1980, 17(4):460-469.
67. Park Y.A., Gretzel U., Sirakaya-Turk E. Measuring web site quality for online travel agencies. Journal of Travel & Tourism Marketing 2007, 23(1):15-30.
68. Peng K.-F., Fan Y.-W., Hsu.T.-A. Proposing the content perception theory for the online content industry-a structural equation modeling. Industrial Management & Data Systems 2004, 104(5-6):469-489.
69. Raney A.A., Arpan L.M., Pashupati K., Brill D.A. At the movies, on the web: an investigation of the effects of entertaining and interactive web content on site and brand evaluations,. Journal of Interactive Marketing 2003, 17(4):38-53.
70. Reichheld F.F, Schefter P. E-loyalty: your secret weapon on the web. Harvard Business Review 2000, 78(4):105-113.
71. Rong J., Li G., Law R. A contrast analysis of online hotel web service purchasers and browsers. International Journal of Hospitality Management 2009, 28(3):466-478.
72. Schlosser A.E., Shavitt S., Kanfer A. Survey of internet users' attitudes toward internet advertising. Journal of Interactive Marketing 1999, 13(3):34-54.
73. Schmidt S., Cantallops A.S., dos Santos C.P. The characteristics of hotel websites and their implications for website effectiveness. International Journal of Hospitality Management 2008, 27(4):504-516.
74. Shih H.-P. Extended technology acceptance model of Internet utilization behavior. Information & Management 2004, 41(6):719-729.
75. Shimp T.A. Attitude toward the Ad as a mediator of consumer brand choice. Journal of Advertising 1981, 10(2):9-48.
76. Stayman D.M., Aaker D.A. Are all the effects and Ad-induced feelings mediated by an Aad?. The Journal of Consumer Research 1988, 15(3):368-373.
77. Stevenson J.S., Bruner G.C., Kumar A. Web page background and viewer attitudes. Journal of Advertising Research 2000, 20(1/2):29-34.
78. Stockdale R., Borovicka M. Developing a model for supporting quality in restaurant websites: a pilot study. Journal of Foodservice Business Research 2007, 10(1):51-76.
79. Tsang N.K.F., Lai M.T.H., Law R. Measuring e-service quality for online travel agencies. Journal of Travel & Tourism Marketing 2010, 27(3):306-323.
80. Vermeulen I.E., Seegers D. Tried and tested: the impact of online hotel reviews on consumer consideration. Tourism Management 2009, 30(1):123-127.
81. Vrana V., Zafiropoulos C. Tourism agents' attitudes on internet adoption: an analysis from Greece. International Journal of Contemporary Hospitality Management 2006, 18(7):601-608.
82. Wang K.-C., Chou S.-H., Su C.-J., Tsai H.-Y. More information, stronger effectiveness? Different group package tour advertising components on web page. Journal of Business Research 2007, 60(4):382-387.
83. Wang Y, Sun S., Lei W., Toncar M. Examining beliefs and attitudes toward online advertising among Chinese consumers. Direct Marketing: An International Journal 2009, 3(1):52-66.
84. Wen I. Factors affecting the online travel buying decision: a review. International Journal of Contemporary Hospitality Management 2009, 21(6):752-765.
85. Wolin L., Korgaonkar P., Lund D. Beliefs, attitudes and behavior towards web advertising. International Journal of Advertising 2002, 21(1):87-113.
86. Yang K.C. Internet users' attitudes toward and beliefs about internet advertising: an exploratory research from Taiwan. Journal of International Consumer Marketing 2003, 15(4):43-65.
87. Ye Q., Law R., Gu B. The impact of online user reviews on hotel room sales. International Journal of Hospitality Management 2009, 28(1):180-182.
88. Ye Q., Law R., Gu B., Chen W. The influence of user-generated content on traveler behavior: an empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behavior 2011, 27(2):634-639.
89. Yoo C., MacInnis D. The brand attitude formation process of emotional and informational ads. Journal of Business Research 2005, 58(10):1397-1406.
90. Yoon Y., Uysal M. An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management 2005, 26(1):45-56.
91. Zafiropoulos C., Vrana V. A framework for the evaluation of hotel websites: the case of Greece. Information Technology & Tourism 2006, 8(4):239-254.
92. Zajonc R.B., Markus H. Affective and cognitive factors in preferences. Journal of Consumer Research 1982, 9(2):123-131.