Proposing the content perception theory for the online content industry - A structural equation modeling

Industrial Management and Data Systems

Volumn 104, Issue 6, 2004, Pages 469-489

  Peng, Kuo Fang ^a   Fan, Yi Wen ^a   Hsu, Tong An ^b  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Information retrieval; Mathematical modelling; User studies; Worldwide web

Indexed keywords

BEHAVIORAL RESEARCH; COMPUTER SIMULATION; INFORMATION RETRIEVAL; MATHEMATICAL MODELS; ONLINE SYSTEMS; SOCIETIES AND INSTITUTIONS; WORLD WIDE WEB;

CONSUMER BEHAVIOR; STRUCTURAL EQUATION MODELING (SEM); USER STUDIES;

INDUSTRIAL MANAGEMENT;

EID: 4143123088     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570410543780     Document Type: Review

References (59)

1. Aaker, D. (1996), "Measuring brand equity across products and markets", California Management Review, Vol. 38 No. 3, pp. 102-20.
2. Afuah, A. and Tucci, C. (2001), Internet Business Models and Strategies - Text and Cases, McGraw-Hill, New York, NY.
3. Ajzen, I. and Fishbein, M. (1980), Understanding Attitude and Predicting Social Behavior, Prentice-Hall, Upper Saddle River, NJ.
4. Anderson, J. and Gerbing, D. (1988), "Structural equation modeling in practice: a review and recommended two-step approach", Psychological Bulletin, Vol. 103 No. 3, pp. 411-23.
5. Balabanis, G. and Reynolds, N. (2001), "Consumer attitudes towards multi-channel retailers' Web sites - the role of involvement, brand attitude, Internet knowledge and visit duration", Journal of Business Strategies, Vol. 18 No. 2, pp. 105-31.
6. Bentler, P. (1990), "Comparative fit indexes in structural models", Psychological Bulletin, Vol. 107, pp. 238-46.
7. Berthon, P., Pitt, L., Ewing, M. and Carr, C. (2002), "Potential research space in MIS: a framework for envisioning and evaluating research replication, extension, and generation", Information Systems Research, Vol. 13 No. 4, pp. 416-27.
8. Bettman, J. (1979), An Information Processing Theory of Consumer Choice, Addison-Wesley, Reading, MA.
9. Bloemer, J. and Kasper, H. (1995), "The complex relationship between consumer satisfaction and brand loyalty", Journal of Economic Psychology, Vol. 16, pp. 311-29.
10. Byrne, B. (1994), Structural Equation Modeling with EQS and EQS/Widows - Basic Concepts, Applications, and Programming, Sage, Thousand Oaks, CA.
11. Carolyn, L (1989), "Tools for reading and browsing hypertext", Information Processing and Management, Vol. 25 No. 4, pp. 407-18.
12. Chang, S. (1998), "Internet segmentation: state-of-the-art marketing applications", Journal of Segmentation in Marketing, Vol. 2 No. 1, pp. 19-34.
13. Chen, Q. and Wells, W. (1999), "Attitude toward the site", Journal of Advertising Research, Vol. 39 No. 5, pp. 27-37.
14. Chen, Q., Clifford, S. and Wells, W. (2002), "Attitude toward the site II: new information", Journal of Advertising Research, Vol. 42 No. 2, pp. 33-45.
15. Cheung, W. (1998), "The use of the World Wide Web for commercial purposes", Industrial Management & Data Systems, Vol. 98 No. 4, pp. 172-7.
16. Childers, T., Carr, C., Peck, J. and Carson, S. (2001), "Hedonic and utilitarian motivations for online retail shopping behavior", Journal of Retailing, Vol. 77 No. 4, pp. 511 -35.
17. Cooper, D. and Shindler, P. (1998), Business Research Methods, McGraw-Hill/lrwin, New York, NY.
18. Coyle, J. and Thorson, E. (2001), "The effects of progressive levels of interactivity and vividness in Web marketing sites", Journal of Advertising, Vol. 30 No. 3, pp. 65-77.
19. Davis, F. (1989), "Perceived usefulness, perceived ease of use, and user acceptance of information technology", M/S Quarterly, Vol. 13 No. 3, pp. 319-40.
20. Dreze, X. and Zufryden, F. (1997), "Testing Web site design and promotional content", Journal of Advertising Research, Vol. 37 No. 2, pp. 77-91.
21. Eagly, A. and Chaiken, S. (1993), The Psychology of Attitudes, Harcourt Brace Jovanovich, Fort Worth, TX.
22. Eighmey, J. (1997), "Profiling user responses to commercial Web sites", Journal of Advertising Research, Vol. 37 No. 3, pp. 59-67.
23. Eighmey, J. and McCord, L. (1998), "Adding value in the information age: uses and gratifications of sites on the World Wide Web", Journal of Business Research, Vol. 41 No. 3, pp. 187-94.
24. Eisenmann, T. (2002), Internet Business Models - Text and Cases, McGraw-Hill, New York, NY.
25. Fornell, C. (1982), "A second generation of multivariate analysis", Methods, Vol. 1, Praeger, New York, NY.
26. Fornell, C. and Larcker, D. (1981), "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, Vol. 18 No. 1, pp. 39-50.
27. Gerbing, D. and Anderson, J. (1993), "Monte Carlo evaluations of goodness-of-fit indices for structural equation models", in Bollen, K. and Long, J. (Eds), Testing Structural Equation Models, Sage, Newbury Park, CA.
28. Ghiselli, E., Campbell, J. and Zedeck, S. (1981), Measurement Theory for the Behavioral Sciences, W.H. Freeman, San Francisco, CA.
29. Hair, J., Anderson, R., Tatham, R. and Black, W. (1998), Multivariate Data Analyses, 5th ed., Prentice-Hall, Upper Saddle River, NJ.
30. Hill, C. and Jones, G. (1998), Strategic Management - An integrated Approach, 4th ed., Houghton Mifflin, Boston, MA.
31. Hoffman, D. and Novak, T. (1996), "Marketing in hypermedia computer-mediated environments: conceptual foundations", Journal of Marketing, Vol. 60 No. 3, pp. 50-68.
32. Hsieh, C. and Lin, B. (1998), "internet commerce for small businesses". Industrial Management & Data Systems, Vol. 98 No. 3, pp. 113-9.
33. Huang, M. (2000), "Information load: its relationship to online exploratory and shopping behavior", International Journal of Information Management, Vol. 20 No. 5, pp. 337-47.
34. Huberman, B., Pirolli, P., Pitkow, J. and Lukose, R. (1998), "Strong regularities in world wide Web surfing", Science, Vol. 280 April, pp. 95-7.
35. Hunt, S. (1991), Modern Marketing Theory - Critical Issues in the Philosophy of Marketing Science, South-Western Publishing, Cincinnati, OH.
36. Jeong, M. and Lambert, C. (2001), "Adaptation of an information quality framework to measure customers' behavioral intentions to use lodging Web sites", Hospitality Management, Vol. 20 No. 2, pp. 129-46.
37. Johnson, T. and Kaye, B. (1998), "Cruising is believing? Comparing internet and traditional sources on media credibility measures", J&MC Quarterly, Vol. 75 No. 2, pp. 325-40.
38. Kadipasaoglu, S., Peixoto, J. and Khumawala, B. (1999), "Global manufacturing practices: an empirical evaluation", Industrial Management & Data Systems, Vol. 99 No. 3, pp. 101-8.
39. Katz, D. (1960), "The functional approach to the study of attitudes", Public Opinion Quarterly, Vol. 24, pp. 163-204.
40. Katz, D. and Stotland, E. (1959), "A preliminary statement to a theory of attitude structure and change", in Koch, S. (Ed.), Psychology: A Study of a Science, Vol. 3, McGraw-Hill, New York, NY, pp. 423-75.
41. Kim, E. and Eom, S. (2002), "Designing effective cyber store user interface". Industrial Management & Data Systems, Vol. 102 No. 5, pp. 241-51.
42. Kim, T. and Biocca, F. (1997), "Telepresence via television: two dimensions of telepresence may have different connections to memory and persuation", Journal of Computer-Mediated Communication, Vol. 3 No. 2, available at: www.ascusc.org/jcmc/vol3/issue2/kim.html
43. Li, Y. (2002), "An analysis on life style and reading behavior of e-news audiences", unpublished Master's thesis. Institute of Mass Communication, National Taiwan Normal University.
44. Lutz, R. (1991), "The role of attitude theory in marketing", in Kassarjian, H.H. and Robertson, T.S. (Eds), Perspectives in Consumer Behavior, 4th ed., Prentice-Hall, Upper Saddle River, NJ, pp. 317-39.
45. Nielsen, J. (1999), "User interface directions for the Web", Communications of the ACM, Vol. 42 No. 1, pp. 65-72.
46. Palumbo, F. and Herbig, P. (1998), "international marketing tool: the internet", Industrial Management & Data Systems, Vol. 98 No. 6, pp. 253-61.
47. Peng, K. and Hsu, T. (2002), "The industrial survey of e-news sites", working paper, Department of Information Management, National Central University, ROC.
48. Pereira, R. (1999), "Factors influencing consumer perceptions of Web-based decision support systems", Logistics Information Management, Vol. 12 No. 1/2, pp. 157-81.
49. Petty, R. and Cacioppo, R. (1981), Attitudes and Persuasion: Classic and Contemporary Approach, Brown, Dubuque, IA.
50. Sharma, S. (1996), Applied Multivariate Techniques, John Wiley & Sons, New York, NY.
51. Shneiderman, B. (1998), Designing the User Interface: Strategies for Effective Human-computer Interface, Addison-Wesley, Boston, MA.
52. Singh, S. and Dalal, N. (1999), "Web home pages as advertisements". Communications of The ACM, Vol. 42 No. 8; pp. 91-8.
53. Song, J. and Zahedi, F. (2001), "Web design in e-commerce: a theory and empirical analysis", Proceedings of the 22nd International Conference on Information Systems, pp. 205-19.
54. Steuer, J. (1992), "Defining virtual reality: dimensions determining telepresence", Journal of Communication, Vol. 42 No. 4, pp. 73-93.
55. Stevenson, J., Bruner, G. II and Kumar, A. (2000), "Webpage background and viewer attitudes", Journal of Advertising Research, Vol. 40 No. 1/2, pp. 29-34.
56. Supphellen, M. and Nysveen, H. (2001), "Drivers of intention to revisit the Websites of well-known companies - the role of corporate brand loyalty". International Journal of Market Research, Vol. 43 No. 3, pp. 341-52.
57. Wen, K. and Peng, K. (2002), "Market segmentation via structured click stream analysis", Industrial Management & Data Systems, Vol. 102 No. 9, pp. 493-502.
58. Wu, C. (1997), "Factors influencing Web users' attitude and shopping intentions - a online bookstore shopping context", Information Management Research (ROC), Vol. 2 No. 1, pp. 1-22.
59. Wu, C. (2000), "The causal relation between the characteristics if Web, Web users attitude and intention to purchase", Journal of Business Administration (ROC), Vol. 46, pp. 33-48.