A contrast analysis of online hotel web service purchasers and browsers

International Journal of Hospitality Management

Volumn 28, Issue 3, 2009, Pages 466-478

  Rong, Jia ^a   Li, Gang ^a   Law, Rob ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Contrast analysis; Hong Kong; Hotel website; Market segmentation

Indexed keywords

EID: 64049098886     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2009.02.002     Document Type: Article

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