The impact of cognitive inertia on postconsumption evaluation processes

Journal of the Academy of Marketing Science

Volumn 31, Issue 3, 2003, Pages 287-299

  Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Cognitive miser; Customer satisfaction; Memory based judgments; Online judgments

Indexed keywords

EID: 0037660845     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070303031003006     Document Type: Article

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