Brand salience for fast-moving consumer goods: An empirically based model

Journal of Marketing Management

Volumn 26, Issue 13-14, 2010, Pages 1218-1238

  Vieceli, Julian ^a   Shaw, Robin N ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Brand equity; Brand salience; Branding; Consumer behaviour

Indexed keywords

EID: 79958148443     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.523009     Document Type: Article

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